James Appleby

Digital product designer in San Francisco, California.

A photo of James looking left with a neutral facial expression.

I’m passionate about crafting beautiful, valuable, and inclusive experiences that spark connection and joy.

Presently I’m at Instagram working on Threads.

Instagram

2022–Present

I'm a designer on the Threads team. Our mission is to build the world's most culturally relevant public conversation app. Previously I worked on the Instagram Friend Sharing team.

LinkedIn

2020–2022

I designed for the Home Feed Engagement team, enabling our 800 million+ users to connect with people and topics they care about.

Paradox

2016–2020

Paradox builds AI recruiting products. I was the first product designer enabling go-to-market and rapid growth. Today, the company serves customers like Pfizer, Unilever, General Motors and McDonalds and is worth $1.5+ billion.